Tag: CrossFit Affiliates

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[LIVE] Every CrossFit Gym Should Do This (EP. 042)

What does the ideal CrossFit experience look like?

In this livestream, hosts James Hobart and Denise Thomas break down the non-negotiables of a great affiliate, as well as stylistic touches that make each gym unique. From the 60-minute class to the full journey, the conversation explores what members should expect, what owners and coaches must deliver, and how the best affiliates create environments where people thrive. Whether you’re a coach, owner, or member, this episode will leave you with a clear picture of what the “ideal member experience” really means in CrossFit.

Let us know what you think –> podcasts@crossfit.com

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Thumbnail image of Jocelyn Rylee with Matt Souza and Jason Fernandez and logo of CrossFit Medical Society and text that says "It's not that hard"

[CFMS SERIES] Top Affiliate Owners on the No. 1 Limiter to Growth (EP. 041)

This marks the third episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society.

In this episode, Jason Fernandez, longtime coach, Seminar Staff member, and co-founder of Best Hour of Their Day, and Matt Souza, 12-year affiliate owner of CrossFit Livermore, join host Jocelyn Rylee to dig into the overlooked fundamentals of hospitality, first impressions, and soft skills in CrossFit gyms.

They share hard-earned lessons on onboarding, reducing friction, building community, and why trust is the ultimate currency. Understand the type of service top CrossFit affiliates provide and how that’s the road to reducing the intimidation factor. 

Topics Covered

  • Why hospitality is as important as coaching skills
  • How first impressions shape member retention
  • Onboarding systems that actually work
  • Reducing friction inside and outside the gym
  • Collaboration between affiliates and local businesses
  • Building trust as the ultimate foundation of community

4. Resources Mentioned

Community Highlight

David Needham seems to do it all: full-time firefighter, owner of two CrossFit affiliates, contributor to WheelWOD and the Adaptive CrossFit Games, and mentor to other affiliate owners on business growth.

One of his biggest passions is serving on the Adaptive Athlete Foundation of Maryland, where he helps athletes secure life-changing prosthetics through insurance. Watching someone regain the ability to move and train is what drives him most.

And when asked what CrossFit means to him, David’s answer is simple … and very firefighter:
“Because of CrossFit, I can save people from burning buildings.”

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Thumbnail that says WE POWER HEALTH in all caps with images of host Jocelyn Rylee and guests Dr. Tom McCoy and Jenn Pishko laughing during a podcast recording with the CrossFit Owners and Coaches Conference graphic text displayed in the background

[CFMS SERIES] The Future of Health (Care) in CrossFit Affiliates (EP. 038)

Over the next few weeks, we’re rolling out something different: a special CrossFit Podcast collaboration with the CrossFit Medical Society. Why? Because the CFMS isn’t sitting quietly on the sidelines. They are in the fight to cure chronic disease and put affiliates in the driver’s seat as the true health homes of their communities. This is a grassroots health revolution, and everyone should be paying attention. The mission is simple: empower affiliates, coaches, and members with real tools to reclaim their health and step out of the sickness economy. No quick fixes. Just CrossFit.

In this episode, Dr. Tom McCoy and Jenn Pishko, founders of the CrossFit Medical Society, join host Jocelyn Rylee to break down how affiliates can become the front line of community-based health care.

Recorded live at the 2025 CrossFit Owners and Coaches Conference and the 2025 CrossFit Games, the conversation digs into physician burnout, the launch of CommunityCare, and why the affiliate model is poised to be the future of preventative health.

Topics Covered

  • Burnout rates in primary care and why doctors are leaving medicine
  • How CrossFit affiliates can act as community health hubs
  • Launch of the CrossFit Medical Society and its goals
  • CommunityCare: a new model challenging U.S. health insurance
  • Biomarkers, bone density, and measures of health in CrossFit
  • Building trust between affiliates, coaches, and members
  • Shifting from “sick care” to true preventative health

Resources Mentioned

Community Highlight

Bobby Peters is the assistant superintendent of a rural California school district. He’s also an L2 trainer, a garage gym guy, and the founder of CrossFit Sierra Pacific, a nonprofit affiliate based in a public high school.⠀

It started small. A few local P.E. teachers got their L1s. Then came a weight-room renovation, a CrossFit course for students, and a 5 a.m. class open to any staff who wanted to move before the school day.

But Bobby didn’t stop there.

He helped launch a CrossFit program inside a juvenile incarceration facility. The setup is simple — bikes, sandbags, bodyweight movements — but the impact is massive.

“These kids didn’t talk to each other at first,” Bobby says. “Now they cheer each other on. They fist bump. They give feedback. It’s completely different.

”Bobby’s building confidence, leadership, and the possibility of a different path. His vision is clear: help these kids earn their L1s and reenter the world with something real.

He’s also pushing to get CrossFit recognized as a state-approved high school fitness curriculum — and he’s laying the groundwork to make it happen.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

CrossFit Podcast with Adrian Conway and Denise Thomas, Episode 024

“It’s About More Than You” — Adrian Conway on the Engine That Props Up the Sport of CrossFit (EP. 024)

Adrian Conway has competed at the highest level of CrossFit, coaches athletes of all levels, is a Seminar Staff member, and a CrossFit Games commentator. In this conversation with Denise Thomas, he explains the symbiotic relationship between the CrossFit Games and CrossFit affiliates.

Adrian offers a perspective on how the sport has evolved and how the professionalism of the sport depends on the very athletes who participate in it. This episode is about the future of CrossFit, the spirit of the community, and bridging the gap between the sport and the affiliate.

Topics Included

  • Adrian’s evolution from competitor to coach, and what he learned in that transition
  • The cultural evolution of the CrossFit Games
  • How competitors can help their own future by integrating with their affiliates
  • How competitors could gain an advantage through an understanding of the methodology 

Resources Mentioned

Community Highlight

Carolyne Prevost is a three-time CrossFit Games athlete (four times after this year), a former pro hockey player, an 11-time national champion across four sports, and a full-time high school teacher in Sarnia, Canada. But what sets her apart isn’t just the accolades. It’s the impact.

In 2018, Carolyne launched CrossFit GAGE — an affiliate inside her school — to teach students how to move well, take care of themselves, and build real confidence. She’s proof that being elite doesn’t mean being out of reach. It means showing up, coaching, and leading by example.

Know someone you think deserves to be highlighted? Nominate them here.

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