Tag: CrossFit Affiliates

Nicole Carroll, Denise Thomas, and Craig Howard with text FORGING ELITE FITNESS IS BACK LIVE PODCAST thumbnail

[LIVE] Understanding the Return to Forging Elite Fitness® (EP. 048)

“Forging Elite Fitness®” has been part of the CrossFit brand since 2003. And now, it’s representing CrossFit front and center once again after a few years of lurking behind the scenes. But what does it really mean? And what doesn’t it mean? And why are we bringing it back? 

In this show, Denise Thomas is joined by Nicole Carroll, Craig Howard, and Jocelyn Rylee to unpack the phrase that debuted its revival tour this week in our new “Forging Elite Fitness” video and accompanying article. They’ll talk about where the misunderstanding often lies: Is it only about Games athletes? Is “elite” too aggressive? Or does it perfectly capture what CrossFit does for anyone who walks through the door, from grandparents to Games competitors?

Let us know what you think –> podcasts@crossfit.com

Follow us on YouTube to join us every Thursday at 10 am PT.

Thumbnail image of host Denise Thomas with Text #49 The Viral Teacher Who Tried CrossFit and small screen in screen image of guest Dr. Fatty Acid completing a deadlift at her gym

The Story Behind the Viral @When_Nerds_Teach – Meet Dr. Fatty Acid (EP. 049)

Dr. Fatty Acid, the viral creator behind @When_Nerds_Teach, joins Denise Thomas for a refreshingly honest conversation about finding CrossFit, battling fatty liver disease, navigating Wegovy, and rediscovering strength. A lifelong teacher, she talks about humor, vulnerability, and learning to love movement for what it gives, not how it looks.

Topics Included

  • Discovering CrossFit as a total beginner and overcoming intimidation
  • Balancing modern medicine (Wegovy) with lifestyle change
  • Teaching, burnout, and how CrossFit helps with decision fatigue
  • Managing body image, binge eating, and food anxiety

Resources Mentioned

Community Highlight

At just 16, Harrison Kennedy is already competing at the highest levels of CrossFit, but his story is about more than training.

After facing mental health struggles, Harrison found purpose again at CrossFit Delta Fox in northern England, a gym partnered with The 180 Project, which helps people rebuild their lives after prison, addiction, or trauma.

Now he’s giving back, coaching younger athletes and showing them the same thing CrossFit showed him: that community and hard work can change everything.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Thumbnail with James Hobart, Adrian Conway, Craig Howard with the text LIVE PODCAST Why are competitors important?

[LIVE] The Value of Competition (EP. 044)

James Hobart, Adrian Conway, and Craig Howard discuss competition within the fitness world. They share their perspectives on the role of rivals and how it impacts their community. The conversation explores both external competition and healthy rivalry among affiliates.

Let us know what you think –> podcasts@crossfit.com

Follow us on YouTube to join us every Thursday at 10 am PT.

Jocelyn Rylee, Josh Plosker, and Zia Rohrbaugh with CrossFIt Medical Society logo and the words THE NEXT REVOLUTION

[CFMS SERIES] The Healthcare Revolution Starts in The Affiliate (EP. 047)

This marks the sixth episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society. 

CrossFit affiliates are the force transforming how the healthcare system operates.

Zia Rohrbaugh of CrossFit Counter Culture and Josh Plosker of Invictus Boston have turned their gyms into full-service “health homes,” offering blood panels, IV therapy, and access to Community Care health plans — all built around CrossFit’s foundational principles.

In this conversation, Jocelyn Rylee explores how affiliates bring these systems to life, how members save money through HSA and FSA programs, and what it means for the future of CrossFit and community-based healthcare.

TOPICS INCLUDED

  • How affiliates are transforming into “health homes”
  • Partnering with the CrossFit Medical Society
  • Offering blood panels, IV therapy, and telemedicine in gyms
  • How Community Care provides affordable health coverage
  • Using HSA/FSA and TrueMed to make CrossFit memberships tax-free
  • The future of CrossFit as a global healthcare model

RESOURCES MENTIONED

Community Highlight

In 2011, Jaeho Woo discovered CrossFit as a college athlete in Seoul. What started as training for basketball became a lifelong passion — one that eventually took him to the most remote place on Earth.

After serving in the Korean military and coaching CrossFit, Jaeho opened an affiliate in Seoul — then shipped 500 lb of equipment to Antarctica to found the first CrossFit affiliate on the continent.

For 10 months, he’s coached his 18-person crew in a tiny gym surrounded by glaciers. When the endless dark set in and isolation hit hard, Jaeho kept showing up — knocking on doors, reminding his teammates: When you train together, you feel better, and you’re never alone.

As he prepares to leave Antarctica, Jaeho’s message is simple: Isolation is real. Resilience comes from connection. Wherever you are, don’t go it alone.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Seth PAge, Dave castro, and James Hobart featured behind text that reads Are the CrossFit Games and CrossFit Incompatible? LIVE PODCAST

[LIVE] The Relationship Between the CrossFit Games and CrossFit (EP. 046)

Are the CrossFit Games CrossFit? 

How does the test for the Fittest on Earth fit into the grand scheme of CrossFit as a brand? 
Where are the pain points and synergies between the tip of the spear and the rest of the community? 
The sport expression of CrossFit is a vital one, but how is it best incorporated into the brand so it serves the entire CrossFit ecosystem?  

James Hobart, Dave Castro, and special guest Seth Page discuss this relationship and where they see the Games contributing to or detracting from the CrossFit brand.

Let us know what you think –> podcasts@crossfit.com

Follow us on YouTube to join us every Thursday at 10 am PT.

Thumbnail image of Calley Means with an image of healthy foods surrounding a pile of pills and the CrossFit Medical Society Logo with the text Public Health's Cultural Awakening

[CFMS SERIES] Calley Means and the Fight to Fix a Broken Healthcare System (EP. 045)

This marks the fifth episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society

Calley Means is a former food and pharma lobbyist turned healthcare reform advocate. He co-authored “Good Energy” with his sister, Dr. Casey Means, and co-founded TrueMed, a company working to make root-cause health solutions like exercise and nutrition eligible for HSA/FSA dollars. 

In this conversation, Calley explains why our healthcare model is built to manage disease instead of preventing it, how CrossFit and lifestyle interventions are effective, and what policies and cultural shifts could finally turn the tide against chronic illness.

Topics Covered

  • Why the U.S. healthcare system is built to manage, not prevent, disease
  • The role of food policy, SNAP reform, and FDA guidelines in chronic illness
  • Calley’s personal journey from industry lobbyist to health advocate
  • The promise of functional medicine, biomarkers, and personalized care
  • TrueMed and making fitness/food eligible for HSA/FSA healthcare dollars

Resources Mentioned

Community Highlight

Nick Johnson founded CrossFit Liminal, a nonprofit affiliate outside Atlanta serving one of the most diverse refugee communities in the U.S. What started in his garage with five members from Syria and Nepal, has grown into programs for Afghan women, refugee youth training for free, and community events like “Ruck for Refugees.”

As Nick puts it: “Trauma gets you out of your body. CrossFit gets you back in it.”

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

signs of an excellent crossfit gym live podcast thumbnail

[LIVE] Every CrossFit Gym Should Do This (EP. 042)

What does the ideal CrossFit experience look like?

In this livestream, hosts James Hobart and Denise Thomas break down the non-negotiables of a great affiliate, as well as stylistic touches that make each gym unique. From the 60-minute class to the full journey, the conversation explores what members should expect, what owners and coaches must deliver, and how the best affiliates create environments where people thrive. Whether you’re a coach, owner, or member, this episode will leave you with a clear picture of what the “ideal member experience” really means in CrossFit.

Let us know what you think –> podcasts@crossfit.com

Follow us on YouTube to join future livestreams.

Thumbnail image of Jocelyn Rylee with Matt Souza and Jason Fernandez and logo of CrossFit Medical Society and text that says "It's not that hard"

[CFMS SERIES] Top Affiliate Owners on the No. 1 Limiter to Growth (EP. 041)

This marks the third episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society.

In this episode, Jason Fernandez, longtime coach, Seminar Staff member, and co-founder of Best Hour of Their Day, and Matt Souza, 12-year affiliate owner of CrossFit Livermore, join host Jocelyn Rylee to dig into the overlooked fundamentals of hospitality, first impressions, and soft skills in CrossFit gyms.

They share hard-earned lessons on onboarding, reducing friction, building community, and why trust is the ultimate currency. Understand the type of service top CrossFit affiliates provide and how that’s the road to reducing the intimidation factor. 

Topics Covered

  • Why hospitality is as important as coaching skills
  • How first impressions shape member retention
  • Onboarding systems that actually work
  • Reducing friction inside and outside the gym
  • Collaboration between affiliates and local businesses
  • Building trust as the ultimate foundation of community

4. Resources Mentioned

Community Highlight

David Needham seems to do it all: full-time firefighter, owner of two CrossFit affiliates, contributor to WheelWOD and the Adaptive CrossFit Games, and mentor to other affiliate owners on business growth.

One of his biggest passions is serving on the Adaptive Athlete Foundation of Maryland, where he helps athletes secure life-changing prosthetics through insurance. Watching someone regain the ability to move and train is what drives him most.

And when asked what CrossFit means to him, David’s answer is simple … and very firefighter:
“Because of CrossFit, I can save people from burning buildings.”

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Thumbnail that says WE POWER HEALTH in all caps with images of host Jocelyn Rylee and guests Dr. Tom McCoy and Jenn Pishko laughing during a podcast recording with the CrossFit Owners and Coaches Conference graphic text displayed in the background

[CFMS SERIES] The Future of Health (Care) in CrossFit Affiliates (EP. 038)

Over the next few weeks, we’re rolling out something different: a special CrossFit Podcast collaboration with the CrossFit Medical Society. Why? Because the CFMS isn’t sitting quietly on the sidelines. They are in the fight to cure chronic disease and put affiliates in the driver’s seat as the true health homes of their communities. This is a grassroots health revolution, and everyone should be paying attention. The mission is simple: empower affiliates, coaches, and members with real tools to reclaim their health and step out of the sickness economy. No quick fixes. Just CrossFit.

In this episode, Dr. Tom McCoy and Jenn Pishko, founders of the CrossFit Medical Society, join host Jocelyn Rylee to break down how affiliates can become the front line of community-based health care.

Recorded live at the 2025 CrossFit Owners and Coaches Conference and the 2025 CrossFit Games, the conversation digs into physician burnout, the launch of CommunityCare, and why the affiliate model is poised to be the future of preventative health.

Topics Covered

  • Burnout rates in primary care and why doctors are leaving medicine
  • How CrossFit affiliates can act as community health hubs
  • Launch of the CrossFit Medical Society and its goals
  • CommunityCare: a new model challenging U.S. health insurance
  • Biomarkers, bone density, and measures of health in CrossFit
  • Building trust between affiliates, coaches, and members
  • Shifting from “sick care” to true preventative health

Resources Mentioned

Community Highlight

Bobby Peters is the assistant superintendent of a rural California school district. He’s also an L2 trainer, a garage gym guy, and the founder of CrossFit Sierra Pacific, a nonprofit affiliate based in a public high school.⠀

It started small. A few local P.E. teachers got their L1s. Then came a weight-room renovation, a CrossFit course for students, and a 5 a.m. class open to any staff who wanted to move before the school day.

But Bobby didn’t stop there.

He helped launch a CrossFit program inside a juvenile incarceration facility. The setup is simple — bikes, sandbags, bodyweight movements — but the impact is massive.

“These kids didn’t talk to each other at first,” Bobby says. “Now they cheer each other on. They fist bump. They give feedback. It’s completely different.

”Bobby’s building confidence, leadership, and the possibility of a different path. His vision is clear: help these kids earn their L1s and reenter the world with something real.

He’s also pushing to get CrossFit recognized as a state-approved high school fitness curriculum — and he’s laying the groundwork to make it happen.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

CrossFit Podcast with Adrian Conway and Denise Thomas, Episode 024

“It’s About More Than You” — Adrian Conway on the Engine That Props Up the Sport of CrossFit (EP. 024)

Adrian Conway has competed at the highest level of CrossFit, coaches athletes of all levels, is a Seminar Staff member, and a CrossFit Games commentator. In this conversation with Denise Thomas, he explains the symbiotic relationship between the CrossFit Games and CrossFit affiliates.

Adrian offers a perspective on how the sport has evolved and how the professionalism of the sport depends on the very athletes who participate in it. This episode is about the future of CrossFit, the spirit of the community, and bridging the gap between the sport and the affiliate.

Topics Included

  • Adrian’s evolution from competitor to coach, and what he learned in that transition
  • The cultural evolution of the CrossFit Games
  • How competitors can help their own future by integrating with their affiliates
  • How competitors could gain an advantage through an understanding of the methodology 

Resources Mentioned

Community Highlight

Carolyne Prevost is a three-time CrossFit Games athlete (four times after this year), a former pro hockey player, an 11-time national champion across four sports, and a full-time high school teacher in Sarnia, Canada. But what sets her apart isn’t just the accolades. It’s the impact.

In 2018, Carolyne launched CrossFit GAGE — an affiliate inside her school — to teach students how to move well, take care of themselves, and build real confidence. She’s proof that being elite doesn’t mean being out of reach. It means showing up, coaching, and leading by example.

Know someone you think deserves to be highlighted? Nominate them here.

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